The Field Guide
Field Guide · Communications, culture & change
What Can't Be Replicated: Identity in an AI-Shaped Market
AI adoption is partly technical, partly cultural, and often a communications problem wearing a hoodie. Institutions need language people can trust.
Essay coming November 18, 2026
This guide is on the publishing calendar. The full essay lands here on its publish date — and in the LinkedIn newsletter the same week. Until then, here's what it covers:
AI adoption is partly technical, partly cultural, and often a communications problem wearing a hoodie. Institutions need language people can trust.