The Field Guide
Field Guide · Enrollment & marketing
The First Institution to Respond Usually Wins
Prospective students may experience institutional AI before they ever enroll. Public information quality, inquiry routing, and trust matter early.
Essay coming October 7, 2026
This guide is on the publishing calendar. The full essay lands here on its publish date — and in the LinkedIn newsletter the same week. Until then, here's what it covers:
Prospective students may experience institutional AI before they ever enroll. Public information quality, inquiry routing, and trust matter early.